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Assessing racial prejudice technique topic of talk by alum, professor


BLACKSBURG, Va., Oct. 27, 2004 – The departments of Psychology, Marketing, and Sociology and the Office of Multicultural Affairs will sponsor a colloquium, "You May Not Be Racist After All: A Psychometric Reanalysis of the Implicit Association Test of Racial Preferences," by Hart Blanton at 3:30 p.m. Friday, Nov. 5, in Pamplin Hall 30.

Blanton's colloquium will take a critical look at one of the most popular modern techniques for assessing racial prejudice, the Implicit Associations Test.

Blanton is associate professor of psychology at UNC-Chapel Hill, where he also serves as director of the Graduate Program in Social Psychology. Blanton received his bachelor's in psychology at Virginia Tech and his Ph.D. in social psychology from Princeton University. His paper "Deviance Regulation: A Theory of Action and Identity" was co-winner of the 2002 Theoretical Innovation Prize from the Society for Personality and Social Psychology.

Blanton's talk is free and open to the public. For further information, contact Susan Anderson in the Department of Psychology at (540) 231-9627.

Founded in 1872 as a land-grant college, Virginia Tech has grown to become among the largest universities in the Commonwealth of Virginia. Today, Virginia Tech's eight colleges are dedicated to putting knowledge to work through teaching, research, and outreach activities and to fulfilling its vision to be among the top research universities in the nation. At its 2,600-acre main campus located in Blacksburg and other campus centers in Northern Virginia, Southwest Virginia, Hampton Roads, Richmond, and Roanoke, Virginia Tech enrolls more than 28,000 full- and part-time undergraduate and graduate students from all 50 states and more than 100 countries in 180 academic degree programs.