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Third Annual Short Course on Advanced Sales Training in the Forest Products Industry announced


BLACKSBURG, Va., July 29, 2004 – Virginia Tech's Center for Forest Products Marketing and Management will offer its third annual short course on Advanced Sales Training in the Forest Products Industry.

The event will be held on from 8:30 a.m. to 4 p.m. Thursday, Sept. 23, and continues to from 8:30 a.m. to noon Friday, Sept. 24. The one and a half day event will be held at the Donaldson Brown Hotel and Conference Center in Blacksburg.

The course's objective is to offer individuals in the forest products industry ways to develop self-management and communication skills to become more successful salespeople. Topics will include: good salesmanship, effective communication to improve sales, asking effective questions to improve sales, sales negotiations, improving sales through effective time management, trends in the industry, improving sales by improving attitude, and relationship selling for the wood products industry.

The course is open to salespeople in the forest products industry who care about customer-salesperson relationships and wish to enhance skills in communication, time management, and negotiation.

Along with Virginia Tech's forest products marketing center, sponsors for the short course include the Virginia Forest Products Association, Hardwood Manufacturers Association, and Virginia Tech's Continuing and Professional Education Department.

The instructor for the course is Bob Smith, associate professor of wood science and forest products in the College of Natural Resources at Virginia Tech and Extension specialist in forest products marketing. Smith, who directs Virginia Tech's forest products marketing center, has more than 15 years of experience in personal selling and wood products field.

Registration fees and costs, which have a range, begin at $325. For more details on cost or to register, visit online at www.conted.vt.edu/astfpi/ or print a brochure from the website: www.cfpmm.vt.edu. For more information or a copy of the brochure, contact Bob Smith at rsmith4@vt.edu or Joanne Buckner at ctrfpmjo@vt.edu.

The College of Natural Resources at Virginia Tech consistently ranks among the top five programs of its kind in the nation. Faculty members stress both the technical and human elements of natural resources and instill in students a sense of stewardship and land-use ethics. Areas of study include environmental resource management, fisheries and wildlife sciences, forestry, geospatial and environmental analysis, natural resource recreation, urban forestry, wood science and forest products, geography, and international development.

Founded in 1872 as a land-grant college, Virginia Tech has grown to become among the largest universities in the Commonwealth of Virginia. Today, Virginia Tech's eight colleges are dedicated to putting knowledge to work through teaching, research, and outreach activities and to fulfilling its vision to be among the top 30 research universities in the nation. At its 2,600-acre main campus located in Blacksburg and other campus centers in Northern Virginia, Southwest Virginia, Hampton Roads, Richmond, and Roanoke, Virginia Tech enrolls more than 28,000 full- and part-time undergraduate and graduate students from all 50 states and more than 100 countries in 180 academic degree programs.